AirBnb-Style Private Home Rental in Japan

What are the most popular Airbnb-Style private home rental destinations in Japan?

The Japan Tourism Agency (JTA) recently released the first set of stats on private home rental accommodations, known as minapku (民泊), since their nationwide legalization on June 15th, providing a first look at the most popular destinations, which nationalities are most represented among guests, and the length of the average stay.

The new Minpaku Law (officially, 住宅宿泊事業法, jyutaku shukuhaku jigyou hou or 民泊新法 minpaku shinpou, for short), which came into force this June, requires registered private residential business owners to report certain business results, including how many days guests have stayed, on a bi-monthly basis. The data recently released covered the period from June 15th to July 31st, 2018.

How many registered private rental properties are there in Japan?

As of July 31st, there were 5,510 registered private rental properties throughout the country. During the first ever reporting period, from June 15th to July 31st, 5,077 properties reported results, including registered properties which didn’t actually have any staying guests.

What are the most popular destinations in Japan for private home rentals, ranked by total number of people staying?

For period, a total of 82,238 people stayed at private home rentals throughout the country. The most popular destination by number of people was Hokkaido, followed by Tokyo and Aichi. The number in parentheses below indicates the number of people staying at a private home rental during the period.

  1. Hokkaido (27,042)
  2. Tokyo City, including 23 wards (25,669)
  3. Aichi (4,456)
  4. Osaka (3,972)
  5. Okinawa (3,715)
  6. Kanagawa (3,636)
  7. Fukuoka (3,195)
  8. Chiba (2,185)
  9. Fukuoka (1,250)
  10. Yamanashi (612)

What are the most popular destinations for people staying at private home rentals, by number of properties?

The most popular destinations, ranked by the number of registered hosts submitting reports (shown in parentheses) are:

  1. Tokyo
  2. Hokkaido
  3. Osaka
  4. Fukuoka
  5. Kanagawa
  6. Aichi
  7. Okinawa
  8. Chiba
  9. Tie: Saitama, Shizuoka
  10. —–
  11. Kyoto
Ranking of prefectures in Japan by number of properties reporting staying guests. Source: Japan Tourism Agency. Reporting period: June 15 to July 31, 2018.

What were the top nationalities booking private home stays in Japan?

Of the 82,238 people who stayed at a private home rental, about 16.6%, or 13,840 had Japanese addresses (though of course, this does not necessarily mean these guests were all Japanese).

The rest (83.4%) had home addresses outside Japan. The ranking below shows the Top 10 countries with the most guests. The numbers in parentheses indicate the total number of guests who stayed and what percentage they represented among guests who had foreign home addresses (68,398).

  1. China (17,277, 25%)
  2. South Korea (10,838, 16%)
  3. United States (7,224, 10%)
  4. Taiwan (6,343, 9%)
  5. Hong Kong (5,591, 8%)
  6. Thailand (2,722, 3.9%)
  7. Malaysia (2,224, 3.9%)
  8. Singapore (2,193, 3.2%)
  9. Australia (1,982, 2.9%)
  10. France (1,911, 2.8%)

What was the average length of stay per guest?

Nationwide, the average length of stay per guest was 2.7 days. Tokyo came in number one with an average stay of 3.6 days, followed by Kyoto and Saitama, tied at 3.0 days; Osaka at 2.9 days; Aichi and Hokkaido were tied for fifth place at 2.4 days.

How many days were properties occupied, by prefecture?

Nationwide, properties were occupied 13.5 days during the reporting period. For each prefecture, this number was calculated by dividing the total of number stay days by the number of registered properties. For example, for Tokyo City, 1,811 registered properties submitted reports for the period, with a total of 27,851 total “stay days”, meaning that properties located in Tokyo were occupied 15.4 days for for the period. Please note that this number does not indicate the average number of days occupied by property.

  1. Hokkaido
  2. Aichi
  3. Tokyo
  4. Kanagawa
  5. Okinawa
  6. Osaka
  7. Chiba
  8. Fukuoka
  9. Saga
  10. Shiga

You may also be interested in: Now that AirBnB is legal in Japan, here’s what you need to know as a potential host or guest

Source: Japan Tourism Agency

Top photo: Flower fields in Furano, Hokkaido

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